The Power of Google

Everyone has heard of Google. In every country, every town, every city, even by sea, or an island in the middle of nowhere, you can be sure that Google will be wherever you have Internet access.Google can be used for anything. From finding a long lost sibling, to finding your knight in shining armor. You just type what you want and like a genie, Google will be sure to provide you the best and most relative results. Google can be used for anything, good or evil, making money with it, or lose a big chunk of change fast. It is truly amazing all of the information we are able to obtain with a few swipes on our keyboard. Just sit back and sip your coffee while you read a good book, watch a new movie, listen to the newest music videos, talk to your loved ones, or make some money. All using this powerful search engine.So why is Google so great for business? It’s not just great for business it is essential for any business you intend to do on line anywhere in this Internet realm of wonders. So let’s talk Google.First you have Google AdWords.A very scary thing to jump into at first for most of the internet marketers out there. It is a real investment, not free. But the results if done right can be truly amazing. If you ask any top earner in any network marketing or MLM business you will find they all use Google AdWords to get leads and sales. How you advertise on GoogleAdWords is the most important. If not worded right or if against Google policy you could lose some money and get the all to well known “Google Slap”. How do you avoid this you may ask? Well, simply research, read all you can about advertising with Google. Look up trendy keywords that you can find using ‘Google Trends’ or search a website for keywords most used using ‘Google Search-based Keyword Tool’. You do these things, research and test your ads and you will do just fine.Secondly let’s talk about Google AdSense.Google AdSense is free to use and you can make money with it. You have to be careful with AdSense because they will get you quick if you put more ads on your site than is allowed or if you have invalid clicks or page impressions. AdSense is great for a niche site. If you had a site, let’s say it was Allaboutchocolateflowers.com, you have all this useful information, recipes and recommended products, etc. Well when your Google Ads come in to play, they will be relevant to the page and will get lot’s of clicks for the ones looking for what you are talking about. Be sure before you do anything with any of Google’s programs you read all the fine print, do this so that you will not get the Google hand print on your face.Thirdly lets move onto getting indexed with Google.To do this you need to have a lot of relevant information and be very keyword specific. You also need to submit your site to Google to be crawled. Make sure your site is very keyword friendly. If it is not, you will not be getting indexed anytime soon and if you do get indexed, it will be on a page way in the back. Getting positioned on Google’s first page is difficult because everyone is butting heads and cracking necks just to get to that number one spot. Once you reach The throne of Google, hold your ground there. Google is a very powerful thing, if used wisely it can change your life and bring a lot of happiness in your wallet, if used wrongly it can have you crying in your sleep.Always be sure to research anything you are going to do with Google, test your ads, improve your sites,read all of the policies and once there, hold your ground and keep your crown.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Explore Asset And Sales Finance Solutions With Your Bank

If you’re starting up a business, it can be hard to grasp the terminology you need in order to speak to your bank about funds; when it comes to discussing asset and sales finance, for instance, things can get tricky. It is, firstly, important to know what asset and sales finance is: a service through which banks help businesses obtain a range of equipment, including plant and machinery, commercial vehicles, IT equipment, office furniture and cars. Essentially, sales financing will help you get quick access to cash, while asset financing will help fund business equipment.Many banks offer several cost-effective and expedient sales financing solutions; and with such solutions, businesses can find enough working capital to be able to operate. Two sales financing solutions are factoring and invoice discounting. With factoring (recourse and non-recourse),up to 95% of the value of approved invoices can be advanced within a given period of time with the balance being paid on receipt. And while invoice discounting (also recourse and non-recourse) functions in a similar way, there is a crucial difference between the two: in factoring, the client’s customers are made aware of the bank’s involvement with the business; in invoice discounting they are not.Another method of sales financing used by many banks is stock finance; this allows you to release as much as 60% of the funds tied up in eligible stock through a completely flexible system. This will release finance that is usually not available for working capital needs.Asset financing solutions will help you gain assets in an economical way, without eating into your cash reserves. As with sales financing, banks will often offer a range of asset finance solutions to its business customers. Hire Purchase, for example, can help you acquire the asset you need right away, but payments can be spread across the life of the asset in question. This may also allow you to keep the asset at the end of your term for a particular fee. Operating Lease asset finance will allow you to benefit from a particular asset, while the bank itself takes on the risk of losing its value; the rental and return conditions for the asset are fixed at the outset.Many banks will offer a variety of asset finance products that cover the needs of a wide range of businesses, be they technological or agricultural. Barclays Asset and Sales Finance [http://www.business.barclays.co.uk/BRC1/jsp/brccontrol?site=bbb&task=channelFWgroup&value=7148], for instance, offer a Technology Lease asset finance product to help finance your technology needs, as well as an Agricultural Lease, which offers finance to buy machinery, vehicles and land, as well as many other benefits. So if you’re planning to start up a business, or you run an established business in need of asset and sales financing products, check out your bank’s asset and sales financing solutions to see what difference they can make.