The Power of Google

Everyone has heard of Google. In every country, every town, every city, even by sea, or an island in the middle of nowhere, you can be sure that Google will be wherever you have Internet access.Google can be used for anything. From finding a long lost sibling, to finding your knight in shining armor. You just type what you want and like a genie, Google will be sure to provide you the best and most relative results. Google can be used for anything, good or evil, making money with it, or lose a big chunk of change fast. It is truly amazing all of the information we are able to obtain with a few swipes on our keyboard. Just sit back and sip your coffee while you read a good book, watch a new movie, listen to the newest music videos, talk to your loved ones, or make some money. All using this powerful search engine.So why is Google so great for business? It’s not just great for business it is essential for any business you intend to do on line anywhere in this Internet realm of wonders. So let’s talk Google.First you have Google AdWords.A very scary thing to jump into at first for most of the internet marketers out there. It is a real investment, not free. But the results if done right can be truly amazing. If you ask any top earner in any network marketing or MLM business you will find they all use Google AdWords to get leads and sales. How you advertise on GoogleAdWords is the most important. If not worded right or if against Google policy you could lose some money and get the all to well known “Google Slap”. How do you avoid this you may ask? Well, simply research, read all you can about advertising with Google. Look up trendy keywords that you can find using ‘Google Trends’ or search a website for keywords most used using ‘Google Search-based Keyword Tool’. You do these things, research and test your ads and you will do just fine.Secondly let’s talk about Google AdSense.Google AdSense is free to use and you can make money with it. You have to be careful with AdSense because they will get you quick if you put more ads on your site than is allowed or if you have invalid clicks or page impressions. AdSense is great for a niche site. If you had a site, let’s say it was Allaboutchocolateflowers.com, you have all this useful information, recipes and recommended products, etc. Well when your Google Ads come in to play, they will be relevant to the page and will get lot’s of clicks for the ones looking for what you are talking about. Be sure before you do anything with any of Google’s programs you read all the fine print, do this so that you will not get the Google hand print on your face.Thirdly lets move onto getting indexed with Google.To do this you need to have a lot of relevant information and be very keyword specific. You also need to submit your site to Google to be crawled. Make sure your site is very keyword friendly. If it is not, you will not be getting indexed anytime soon and if you do get indexed, it will be on a page way in the back. Getting positioned on Google’s first page is difficult because everyone is butting heads and cracking necks just to get to that number one spot. Once you reach The throne of Google, hold your ground there. Google is a very powerful thing, if used wisely it can change your life and bring a lot of happiness in your wallet, if used wrongly it can have you crying in your sleep.Always be sure to research anything you are going to do with Google, test your ads, improve your sites,read all of the policies and once there, hold your ground and keep your crown.

Let Hostgator Help You Do More Business Online

HostGator can help you boost your online sales. Doing business online can be highly profitable, but only if you can figure out how to get your piece of the online pie. With millions of websites being created everyday, sometimes it can be hard not to get lost in the crowd.There are some elements that all of the most successful business websites have, and HostGator can give you all of them. Competition online is fierce, and small businesses need the tools that HostGator offers in order to get noticed and get sales. Use these tools from HostGator to boost your online sales and take your online business to the next level of success…Integrated Shopping Cart – The most important tool for getting more online sales is to have a website with a fully integrated shopping cart. If there are problems with the shopping cart, customers won’t wait around to see if it works, or wait and contact you in order to purchase, they will just move on to another site that has a functional cart.With HostGator you can use the shopping cart that they offer which is built to work with their web hosting service or you can use one of the many different plug and play shopping carts on the Web. No matter what shopping cart you want to use, it should work with HostGator. Never worry about whether or not your cart is functional again and watch your online sales climb.Marketing Tools – Successful online businesses have become experts at using blogs, social networking sites, and other new media in order to sell their products and drive traffic to their websites. HostGator gives you the tools that you need to do that too. Add a blog to your website for your free, integrate sharing tools so that customers can post items to their favorite social networking sites, and use the new media tools that HostGator offers to market your website to today’s web savvy customers. Mastering the art of online marketing is a lot easier with the tools that you get for free from HostGator with any regular hosting account. You can also get $50 of credit for Google AdWords free when you sign up for an account.Stats – Finding out how customers are searching for your site, what terms they are using, and what pages they are visiting on your site is important data. Knowing what your customers are looking for, what products they like and what products they don’t is valuable information that you need to have in order to create a viable, affordable marketing plan that will reach your target market.Many businesses don’t have a lot of money to spend on marketing and promotion, especially these days, and having accurate, detailed demographic data can help business owners save money and create more efficient and effective marketing campaigns. HostGator gives all account holders a very detailed stats package that can be used to help create a viable online marketing campaign that will boost internet sales.These are just some elements that HostGator Web Hosting offers that can really help your online business thrive and empower the webmaster to build and structure their website correctly – for success!

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.